Leo Ehrlich

Designer & Maker

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Hello, nice to meet you. I’ve been designing stuff since 1998 when I first opened photoshop 5 during high school. I started designing and coding those heavy flash websites back in the day.

Then I had a couple of years working in advertising agencies in Brazil, Mexico, and Dubai, and managed to make a transition to product design, leading multidisciplinary teams and founding my own company and product that today gives me some passive income, but most importantly, helps 200k Brazilians reach their financial goals.

Now I want to work on another great product and if I’m lucky, meet some interesting people to start another company.

I have a passion for making things and crafting digital experiences. I want to see the products I work being used by millions of people and I get very frustrated when my designs don’t go live as they were designed, although I am also flexible to operate under an MVP strategy.

I also love working with creative people from different skillsets and you can see a lot of collaborations in my portfolio like motion designers, 3d artists, photographers, illustrators, and even sound designers. People that I brought in to make the projects even more special.

I enjoy leading teams and have done it for 6 years already. But I also like to get my hands dirty when it comes to execution and I never miss a day designing something on my own. That’s why I started a side hustle where I design a poster every day with inspiring quotes.

During my time working in the advertising industry, I got some great international awards, like Cannes Lions, The One Show, and D&AD. But honestly, to me, my biggest award is to be able to inspire and help someone with my design. That’s what I’m looking forward to.

would you like to work with me?

skills

creation of design systems

Establishing the right tools and methods to create a living design system that works in multiple platforms and it’s synced with both development and design teams in an agile environment.

creation of design systems

Establishing the right tools and methods to create a living design system that works in multiple platforms and it’s synced with both development and design teams in an agile environment.

UX and UI leadership across multiple platforms

Leading a team of UX and UI designers and delivering work from prototype to final product in multiple platforms.

product design

Leading the design of a digital product through all it’s touch-points from mobile, web, smartwatch, TV, interactive surfaces and even print, ensuring that it all follows the same design system to create a seamless user experience while making sure it’s implemented correctly across each iteration step.

design and creative direction

Providing complete creative output and dealing with a multidisciplinary team, ensuring that the work stands out while communicating with the brand essence and guidelines.

management of multidisciplinary teams

Finding and hiring the right talent to collaborate and give their best on a specific project, while mentoring and managing the quality output of their deliverables to ensure career evolution.

conceptualization of award winning ideas

Brainstorming and creating ideas that makes an impact to  the business and win global and local creative awards.

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frequently asked questions

do you only care about visuals ?

Not at all. I think the best designs have both great user experience and aesthetics backed by research. I care about solving problems.

what can you do to my startup?

I can take care of the UX, product design, creative and art direction, design system, branding, advertising and social media of a startup, same way I currently do for my company, Clube FII.

do you design stuff on your own or only manage other people?

Depends on the circumstances. Even though I've been leading teams for 6 years now, I still get my hands dirty and design a lot of things every day, not because I want but because I have to, sometimes. I like to work with people that complement my skills, like researchers, engineers, illustrators, motion designers, 3d artists, photographers, etc.... I also like to work with other designers mentoring and learning from them.

do you code?

No, and I don't want to. I prefer to invest my time in having a good relationship with developers and engineers and understanding from them how we can collaborate better together.

do you think your previous experience in advertising makes you unqualified to work on a product?

No. It gives me even more capabilities to see the product through a different lens, bringing creative direction in a way that products could be much more interesting and engaging to the users.

how is your leadership style?

I'm a strong believer in teamwork and creating a culture where everybody can contribute with the best of their skills aligned with the same goals. For this to happen, there should be trust, honesty, transparency, and communication, and everyone should be on the same page. I want to work with people that respect my work and see me as a facilitator, mentor, and someone that can add value to their growth. And I want to learn from them.

are you a product designer, ui/ux designer, visual designer, design director, art director or what?

I'm a designer. I solve problems. I've designed products, I've designed posters, I've designed advertising campaigns. I've designed brands. Titles come and go and I think we can all be happier without labels.

what are you looking for next?

To work on a big, long term, and impactful project, by joining a great product or a promising startup contributing to or creating a design culture for the organization and If I'm lucky enough, find the ideal partner to start a new company with. I have a bunch of ideas for great digital products and I'm also open to joining other people's ideas.

what part of UX do you lack?

Due to the nature of my previous roles, I recognize that I lack skills on service design and complex UX and CX research processes.

what part of UX you are confortable with?

Talking to users, conducting usability tests, wireframing, prototyping, creating user flows and journeys, analysing data, conducting brainstorm and ideation sessions.

do you neglect the importance of research in the design process?

Absolutely not. I think any kind of research is beneficial to the quality of the product if you have the time and the budget for it. If I have the budget and time I would definitely hire UX researchers on my team and apply complex research processes into the workflow.

how do you make wireframes and prototypes?

Nowadays I find it much faster and easier to create a design system on the go while I'm wireframing, with all the components in there, so wireframes will almost look like the final designs. Then I prototype the experience using any tool that meets the requirements of what needs to be tested or presented, from Invision to Adobe After Effects.

have you designed any digital product that is live and being used by people?

Yes, my company Clube FII that as of 2020 has 200k subscribed users, 125k monthly first time users, 3 million monthly page views with an average of 6:30 minutes session duration, and 5 pages per session, 50k instagram followers and 40k youtube followers. Prior to that, all the projects that are in my portfolio went live and were used by millions of people but unfortunately not with the best technical implementation.

are you successful working remote? 

Yes, I've been working fully remote for my company for 5 years. We don't have an office and all our team is remote. I prefer much more working from home than having to comute to an office and be subject to all its distractions and office politics. I use the best online tools for remote work and I'm much more productive and happy working from home. 

what softwares do you use?

Softwares come and go. Currently I use the entire Adobe Creative Suite, Sketch and Invision. But I'm always open to learn new stuff like Figma and Framer for example....

are you eligible to work in the US or Europe?

No. I hold a Brazilian passport and I will need a visa sponsorship.

are you willing to relocate?

If remote is not an option, yes.

are you a people's person?

Definitely not. I'm introvert and shy.

are you a people's person?

Definitely not. I'm an introvert.

what is your ideal design process?

While every company and project that I worked had completely different processes, my ideal one would be working as a synergetic trio of engineering, design and product manager through the entire process, having regular design reviews, critiques, ideation sessions and constantly iterating the product through agile sprints, user interviews, surveys, data analysis, market research, and high fidelity prototypes.

selected clients

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professional experience

December 2014 - Present
Remote Worldwide

Founder and Design Director

Clube FII

Clube FII is the biggest website of Real Estate Investment Trust ( REITs ) in Brazil. The website provides daily information for more than 200k subscribed users through forums, online courses, articles, interviews and a set of advanced tools for investors to learn, build and track their portfolios and reach their financial goals. My role as a founder and design director consists of leading the entire creative and design direction in the disciplines of design systems, user experience, product design, collaterals, branding, advertising, motion, video and social media.

July 2016 - March 2018
Dubai

Associate Design Director

Fjord Dubai

Was invited to join the Etisalat Design Studio to be responsible for all the visual design delivery of all the digital projects and products of Etisalat, the biggest telecom in the middle east. Led a team of 8 visual designers at times and worked along with other 16 designers specialized in research and service design. Initiated and created a design system for the company, impacting all the digital products and being used by millions of people through the emirates and middle east.

April 2015 - April 2016
Dubai

Head of Design

BBDO Dubai

Joined BBDO Dubai as a Head of Design integrating their digital arm called Impact Proximity creating and designing digital projects for top companies and brands in the Middle East while leading a team of 4 multidisciplinary designers and working alongside creatives and developers but also dealing with a diverse range of freelancers, vendors, and production companies to bring value to the projects.

Oct 2012 - Dec 2013
Dubai

Senior Art Director

Ogilvy Dubai

At Ogilvy, I was working with some local clients designing their websites, doing a lot of digital campaigns for big brands in the region, several pitches and I also had the chance to participate and design the most globally awarded digital campaign for the region winning 7 Cannes Lions awards and many other international awards, while leading a team of 2 junior art directors.

Oct 2011 - Oct 2012
Dubai

Senior Art Director

Wunderman Dubai

I had my first experience in an advertising agency in Dubai hired as a senior creative, conceptualizing and designing digital campaigns for international brands and some local clients too, doing their websites and social media campaigns, also working on a lot of pitches to acquire new business and helping win and secure the multi-million business of Saudi Telecom.

Jan 2011 - Oct 2011
Mexico

Senior Art Director

Grupo W

I moved from Brazil to Mexico to work in this company that was the most awarded digital agency in Mexico at the time, producing very complex digital websites for big brands around Mexico and the world. I had the opportunity to create and design the biggest revenue project of the company in 2011, for Coors Light exclusive to the American market. I worked in this project during my entire tenure, working alongside a very talented team with multidisciplinary skills having the chance to learn a lot about digital production.

Sep 2008 - Jan 2011
São Paulo

Art Director

DDB Brazil

My period working at DDB Brazil ( locally known as DM9 ) was the most creative period of my career. There I had the chance to work with some of the most brilliant advertising legends of my country, and together with them I contributed for the agency to achieve the status of "Agency of the Year" at the Cannes International Lions festival, and also created and designed projects that won several major global advertising awards including "Volta Ferrorama", a project that won the first Gold Cannes Lions award in Brazil on the “Direct” category.

Jan 2007 - Jun 2008
São Paulo

Assistant Art Director

Isobar Brazil

My first experience moving from Rio de Janeiro to São Paulo was full of learning and discoveries. I designed digital advertising campaigns and websites for top Brazilian companies and worked with some of the best digital talents in Brazil that are now working for the best companies around the world. I've learned a lot from each one of them and was able to contribute to great projects.

jun 2006 - dec 2006
Rio de Janeiro

Intern

Tecnopop

While studying Visual Communications in Rio de Janeiro, I managed to find the time to intern at one of the most prestigious design studios in my city. The studio was focusing on making a design for bands, artists, and the cultural scene, and I had the chance to design websites for famous bands in Rio de Janeiro.

awards

the one show

1 Gold

2 Bronzes

2 Merits

são paulo creative club

1 Silver

2 Bronzes

wave festival

2 Golds

1 Bronze

clio

1 Grand Clio

1 Gold

1 Silver

3 Bronzes

the webby awards

1 People's Voice Award

el sol

2 Silvers

1 Bronze

d&ad

1 Wood Pencil

new york festivals

1 Silver

fiap

1 Grandprix

1 Gold

2 Silvers

dubai lynx

2 Grand Prix

5 Golds

2 Silvers

epica

1 Grandprix

1 Gold

1 Silver

cannes lions

1 Gold

6 Silver

3 Bronzes

5 Shortlists

el ojo

1 Grandprix

2 Golds

2 Bronzes

london international

1 Silver

2 Bronzes

2 Finalists

the fwa

1 Shortlist

colunistas

1 Grandprix

2 Golds

© Leo Ehrlich 2020

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